Imane Belhabes, the kinder door to wellness

Imane Belhabes built WellnessWonderz like a shortcut for people who want to feel better but hate the whole circus around it. She is the founder and CEO, and she shows up like the main character, not the logo. Born in Morocco and living in the UAE, she made the country’s first fitness subscription box feel less like a shopping cart and more like a personal nudge. Open it, try it, move on with your day, and it feels doable today.

WellnessWonderz started because Imane got tired of the same two choices: random online hauls or pricey studio hype. She worked in market research, so she knows why people freeze when everything is “the best.” She moved to Dubai in 2015, learned the local pace, and built a simple system. In 2025, she launched the boxes and kept the rules clear for real people with schedules.

Her calendar looks like a fun science experiment. One day, she is testing resistance bands like they are luxury handbags. Next day she is picking Pilates or Strength themes, so members stop doom-scrolling for gear. Every three months, a box drops with five or six items: apparel, accessories, small workout tools, and snacks from local brands. The energy climbs like a road trip to Jebel Jais in RAK, but you keep your dignity. No drama, no lectures, just action.

Friends can spot a WellnessWonderz fan fast. They have the gear, the snack, and the confidence of someone who finally stopped overthinking. People talk about how the boxes spotlight UAE and regional brands, and how it feels like boutique vibes without the attitude. Imane’s content reads like a real person, not a fitness sermon, so customers stick around and share the wins without trying hard.

Imane Belhabes, thank you for making wellness easier to start and easier to keep. Morocco gave you the spark, the UAE got results, and people got their rhythm back again.